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<h3><span style="color: #a49556;">In 2025, more than ever, understanding and engaging with potential buyers is crucial. A recent large-scale Kaisa analysis of used car buyer behaviour across Europe, sheds light on the critical role of contextual engagement in driving sales success.</span></h3>
<h3>The analysis encompassed 3 million monthly automotive experiences across 100,000 dealers and one million high-intent consumers, revealing that understanding consumer audiences is the key to effective engagement and re-engagement strategies.</h3>
<p><b>Defining Audiences: Beyond Demographics</b></p>
<p><span style="font-weight: 400;">Traditionally, audience segmentation has often relied heavily on demographics and browsing history. However, when it comes to Marketplaces and used vehicles, the picture becomes significantly more complex and nuanced.</span></p>
<p><span style="font-weight: 400;">Prospects can view multiple vehicles and vehicle types simultaneously. Visiting and revisiting over days and weeks.</span></p>
<p><span style="font-weight: 400;">The Kaisa analysis proves the need to move beyond simple demographics and delve deeper into consumer behaviour to truly understand an Auto lead’s intent.</span></p>


<h3><span style="color: #a49556;">Take a deeper dive into making every auto lead count in our latest report</span></h3>
<p>&nbsp;<br />
<a href="https://www.kaisa.io/driving-forces-report-preview/"></p>
<div><button type="button" class="btn style-solid"><span>Driving Forces 2025</span><span class="btn-arrow"><svg xmlns="http://www.w3.org/2000/svg" width="11" height="10" viewBox="0 0 11 10" fill="none"><g clip-path="url(#clip0_1488_5704)"><path d="M0.762123 5L9.39707 5" stroke="currentColor" stroke-width="1.07937" class="translate-x-1 opacity-0 transition-all duration-200 group-hover:translate-x-0 group-hover:opacity-100"></path><path d="M5.79944 1.4021L9.39733 4.99999L5.79944 8.59789" stroke="currentColor" stroke-width="1.07937"></path></g><defs><clipPath id="clip0_1488_5704"><rect width="10.5538" height="8.63494" fill="currentColor" transform="translate(0.240845 0.682526)"></rect></clipPath></defs></svg></span></button></div>
<p></a></p>


<h4><span style="color: #a49556;"><b>The Interplay of Action and Context</b></span></h4>
<p><span style="font-weight: 400;">The key to successful re-engagement lies in the interplay of two crucial elements:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Action: These are the observable behaviours of consumers, such as calls, inbound messages, form submissions, test drive requests, and finance inquiries. While actions provide valuable data, they don&#8217;t always paint the complete picture. For instance, a simple phone call to a dealership could be for various reasons, including service inquiries or general information, not necessarily indicating high purchase intent.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Context: This encompasses the entire customer journey, providing a holistic view of consumer behaviour. Key contextual factors include:</span>
<ul>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Vehicle Interest: Which specific vehicles are customers interested in? Are they considering multiple options?</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Call Details: Call duration, call content, whether the call was answered or missed, or if the dealer followed up.</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Form Submissions: Are customers pre-approved for financing? Are they requesting a test drive?</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Website Behavior: Which pages did they visit? How long did they spend on the site? What did they configure?</span></li>
<li style="font-weight: 400;" aria-level="2"><span style="font-weight: 400;">Timelines: When did they visit? Are any patterns visible?</span></li>
</ul>
</li>
</ul>
<h3><span style="font-weight: 400; color: #a49556;">Predicting Behavior and Optimizing Experiences</span></h3>
<p><span style="font-weight: 400;">By combining action and context, dealers can:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Build highly targeted audiences: Identify groups of consumers with similar behaviours and preferences.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Automate engagement and re-engagement drastically reduces missed, and lost leads.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Predict future behaviour: Anticipate customer needs and proactively address their inquiries.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimise customer experiences: Tailor communication and offers to individual customer journeys, increasing engagement and conversion rates.</span></li>
</ul>
<h3><span style="font-weight: 400; color: #a49556;">Conclusion</span></h3>
<p><span style="font-weight: 400;">In 2025, contextual re-engagement is no longer an option but a necessity. By leveraging data and insights from CX platforms like Kaisa, Marketplaces  can unlock the full potential of their customer relationships for dealers , drive sales growth, and ultimately achieve lasting success however uncertain the market.</span></p>


CC 474 Blog No 3 Auto Leads Hero

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Understanding Auto Buying Audiences

Understanding Auto Buying Audiences

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